Experience design is fast becoming one of the most important levers to motivate and excite employees and customers.

Opposite applies scientific principles as well as creative ideas to engage staff as well as understand what will attract and retain customers.

The heart of all our work is the Meaning Model. This utilises contemporary research that demonstrates that an experience drives different thoughts and feelings that can either be useful or detrimental to a task.

We also apply our experience design to our well-being and virtual services. Our approach to well-being is to understand the design of work itself in promoting engagement and diminishing stress.

Experience Success Stories

Workplace Well-being Services

We were engaged by the Victorian government to develop a mental health and well-being program to support project staff and assist in the effective roll-out of a voluntary purchase scheme.

Via a process review and meetings with key staff and management, we drew on our unique combination of organisational and clinical psychology expertise to design and implement an individual support program.
Sessions incorporated education, skills training, risk management and emotional processing which allowed team members to effectively manage a stressful roll out and maximise their potential. Team member feedback and ratings of stress and well-being revealed the value of the program.



Team Focus




Student Experience Program

Opposite provided a detailed assessment and summary of the current and future state student experience for the Goulburn-Ovens Institute of TAFE (GOTAFE).

We examined every aspect of experience design from culture and systems/process to the individual personalities and needs of users.

The process involved deep research, through online survey, interviews, and a ‘mystery shopper’ approach where we enrolled three Opposite team members to undertake a course. This provided rich information about the student experience and where improvements could be made.

We continue to partner with GOTAFE and are currently examining methods to attract new students and reconnect with Alumni.










Project Simplify

Opposite were the successful recipients of a WorkSafe grant to bolster well-being through job design. This project examines the user experience to understand the day-in-the-life of operators in the transport and energy industries.

As part of the project, Opposite are working with project partners, Metro Trains Melbourne and Jemena to simplify processes and systems. We will also be integrating best practice well-being research into the design of the work itself.
The project will also be developing a world-first app that will provide workplaces with a customised simplification tool that can be applied to any industry.


In development


Running a workshop remotely and online is more than the platform or the availability of technology.

Online workshops need to be designed with a completely different mindset. What works face-to-face may fail when done online.

That’s why Opposite developed an online workshop design and facilitation service that can be used for almost any group session. We’ve facilitated risk assessments, project planning, ideation sessions and team development programs.

The core of the program is understanding the psychology of the participants when working in an online or remote environment.