Who We Are
If we want genuinely different results, sometimes we may just need to do the complete opposite.
Or, at least, that was the spark that got our founder, Dr Nicholas Duck, thinking when he started Opposite in 2015.
Opposite blends expertise in human factors, organisational psychology, and human-centred design with a healthy dose of curiosity, motivation, and creative thinking.
What ties it all together is one principle:
The best solutions start by putting humans first
Our Services
We believe the best solutions start by putting humans first. Our specialised services blend psychology, design, and strategic thinking.
Human Experience
Human Enablement
Human-centred Design
Human Factors
Our Work
Real results from real projects. Discover how our human-centered approach transforms challenges into measurable outcomes and improved human experience
Level Crossing Upgrage Guidebook
Integration of Human Factors and System Thinking
Explore our work
Meet the Humans Behind Opposite
The human minds behind our opposite thinking.
Each team member brings unique perspectives and thrives in experimenting with new ideas.
Trusted by Industries
We’ve helped transform workplaces and unlock human potential across industries
